"Rove did what he did almost exclusively for the sake of pure politics—not the advancement of any lofty, noble cause." -- Paul Alexander, author of a biography of Rove, as quoted by Scott Horton on his No Comment blog in Harper's.
When Rove headed with Bush to Washington after winning the presidency in 2000, Rove had one overriding goal, which he would state publicly over the coming years: to set up what Rove termed “a permanent Republican majority.” “When Karl got to the White House,” Texas-based Republican strategists Mark Sanders told me, “he immediately started putting together a plan for what was essentially the Third Reich of Republican majority in this country. That was absolutely his plan, a Republican majority domination not just of the U.S. House, the U.S. Senate, and the presidency, but also state legislatures across the country. This was not just a pie-in-the-sky dream that Karl had. He wanted to see the Republican Party rule for the next 30 to 40 years.”
Rove does what he does for the same reason we all do what we do: we believe in it. We believe it to be the right and proper way to be the thing--the person--we believe our selves to be.
Why do we listen to music: merely to push our ear drum and all back and forth? For the mechanics of it all? No, of course not. Rove's a church-going guy, is he not? In fact, Bush fired Rove in church, of all places.
Talking about human behavior without including the mythology of the living people in question reduces us to Newtonian automata. It bleeds us out. Our water-based blood is nowhere to be found: just machines.
Why does the chef prepare a banquet to begin with? Only to push the hardware around? Why be a chef? Rove sees himself as the master myth-maker of our time. Like his counterparts, Goering and Goebbels, he is a master of myth-jacking whole nations to hell in the process of creating a heaven for one alone.